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(Lionel Richie, 1984)
We've all done it... spent way to much time chasing up hot, lukewarm and even freezing cold 'prospects'. What about opportunities with existing clients? Gap Analysis.... It's not too tricky. Life...
(Cliff Richard, 1979)
Customers are desperate to give their opinion so businesses can serve them better (and stop wasting effort on activities which they perceive have limited value). The trouble is we all rely too much...
Take the time to engage
All business owners like to think they are doing a fantastic job; their clients are happy, sales are coming in and nobody is really complaining. But most of the time these business owners fail to...
Increase referrals for your business
The ‘Big Four’ Accountancy firms invoice more Management Consulting than Audit work. Their collective fee income now exceeds the ‘Big Four’ Management Consultancy Firms: BCG, Bain and Co, McKinsey...
Improving client satisfaction
Improving Client Satisfaction, Reducing Attrition, Cross Selling and Increase Referrals Most businesses have the tools to communicate, (Website, CRM, Email Marketing, Social Media), but almost none...
Could accountants be more pro-active?
The ‘Big Four’ Accountancy firms invoice more Management Consulting than Audit work. Their collective fee income now exceeds the ‘Big Four’ Management Consultancy Firms: BCG, Bain and Co, McKinsey...
What areas should you focus on?
As the boss you juggle, delivering what you do and getting paid come first and then there's sales, marketing, people, red tape and admin. But growing your business is important. Most business owners...
If your customers are not singing your praises and shouting about your services; then it’s likely they’re stuck in the ‘Zone of Indifference’. This zone is somewhere in-between being a hugely...
The final part of our series looks at using your customers feedback to make business decisions and improvements with the aim of increasing customer satisfaction and retention. Collecting the...

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